a little ebook experiment with a little ebook
Sometimes you find yourself writing a story that you know you’re going to have trouble publishing in a magazine no matter how well told because it’s too dangerously plausible, besides which it’s way too gross. I enjoy writing in that mode while in the act, and worry about what I’m going to do with the result when the thing is finished.
Curiously enough, while I can’t say that it’s all been quick and easy, sooner or later I’ve always gotten the stories I’ve wanted to see published purchased for magazines or original anthologies, and if I waited long enough for the right karmic moment, it would probably arrive for QUARANTINE too.
But hey, it had bounced from a finger in the face first look to The New Yorker, down the steps of major sf magazines to the penny a word sub basement, and to tell truth about it, I wasn’t surprised.
After all, QUARANTINE is the story of a terrorist attack on New York using a genetically engineered virus that spreads ambiently and gives the entire population of Manhattan Island, tourists and all, uncontrollable diarrhea. Worse still, this isn’t surrealism or satire, the biotech is all too plausible, and uh, this is what it would be like, like it or not, folks.
No way around it, shitting is a major determinative factor in QUARANTINE. No doubt that this sort of ruthless non-violent attack would not be a cit-com custard pie, but really rubbing our faces in it.
Be that all as it may, from experience I was certain that there were readers who enjoyed this sort of stuff, and sooner or later the right ass would be placed in the right editorial chair. But it might be quite a bit later, by which time magazine fiction in any medium might have dwindled beyond the event horizon.
And as you may have noticed if you care about such matters at all, the magazine publication of short fiction in general is more than halfway to the tarpits already. In the wider world, with the exception of weekly short stories in The New Yorker, there’s already not much left beyond “little magazines” that tend to pay in author’s copies or not at all. Not that long ago, speculative fiction magazines were the proud last bastion of the Anglophone short story, but there are less than 50 issues a year of such “major” sf magazines left, and “major” these days is less than 30,000 a month, and what is peeking out of the Cretaceous undergrowth are idealistic online magazines yet to evolve dynamically viable business models.
But we are well into the ebook revolution evolution now, and a business model which adapts to it can maybe allow the short story to live long and the authors’ thereof to prosper, after all.
Quien sabe?
I’ve made backlist novel titles and even a couple of original collections available on Amazon and Barnes & Noble as ebooks, and so am familiar with the deal and its numbers. You can set your own prices, but they can’t be lower than $2.99. That’s not a high price for a novelette, about the cost of two lousy beers or one good one in the store. And the writer gets 70%. Try to get a royalty rate like that with a traditional paperbound publisher!
So here’s the little experiment:
As in the macrocosm of the novel, so perhaps a cozy microcosm for the short story, a sweet little literary ecological niche.
I’ve put QUARANTINE, a 9000 word novelette on sale as epub original for sale on Amazon (http://www.amazon.com/QUARANTINE-ebook/dp/B004RHB5VU/ref=sr_1_19?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1299861471&sr=1-19) and Barnes & Noble (http://search.barnesandnoble.com/QUARANTINE/Norman-Spinrad/e/2940012183972/?itm=2&USRI=Norman+Spinrad ), pricing it at $3 even to make the calculations something easy to do in my head.
At $3 an ebook, my cut is is $2.10 a download. So even 500 sales would net me about $1000, which would already be more than all but a couple three remaining magazines would pay for a story, besides which it can remain available permanently rather than whisked off the stands in 30 days inside a magazine issue.
That’s the business end. A magazine with a circulation of less than 1000 copies is a dead duck, but if a writer sells 1000 copies of a short story for 3 bucks each, it’s $2000, and if you could keep even that level up regularly, it becomes once more possible to make some sort of living writing short fiction exclusively.
The literary payoff for writers and readers and the relationship between them would be freedom to write whatever you wanted to as long as 1000 people were willing to pay 3 bucks to read it for writers, and freedom of choice for readers.
In the music market these days, listeners are buying more and more individual songs and fewer and fewer albums. So why not short stories?
QUARANTINE would seem to be the perfect experimental guinea pig. Certain to gross out, disgust, and/or outrage a far greater percentage of middle of the bell-shaped curve of a mass audience, but just the sort of thing that arouses pleasure for the very same reason in a certain niche readership.
The question this experiment seeks to answer is how many readers is that? If this can work for something like QUARANTINE, it can work for all sorts of fiction by all sorts if writers, and if it does, the short story could teleport itself from condition terminal into an unexpected golden age.
Will it?
Quien sabe?
That’s why this is an experiment.

I think you'll find that you are now not only in the business of writing but also of marketing. And that means that your work in delivering product includes art and (to a lesser extent in this form) layout.
ReplyDeleteIf your cover image at Amazon is pretty, you will sell more. Your cover image is not pretty. But this is now one of the things that you have to care about that you didn't before -- you can sell to an editor on the strength of the writing, but not necessarily to a reader. Or not all the readers you can potentially reach.
That said, I bought it.
Well, if the great Norman Spinrad has no issues with this format, I don't feel so bad about having done the same thing with three difficult to categorize short stories.
ReplyDeleteI totally support this experimentent. Since 4 months ago, I have read just eBooks, eMags, eComics, and so on. Mr. Spinrad, your virtual experiment (I hardly call it "little eBook") is very wellcome!
ReplyDelete¡Felicidades maestro!
I'd like to buy the story, but I don't have a Nook or Kindle, and I anyways refuse to buy ebooks that are encumbered with DRM (if I'm going to spend real money on something, I expect to be able to read it in 10 or 15 years, and who knows if amazon or B&N will still be around to authorize their DRM schemes then?)
ReplyDeleteSo, could you also please sell it somewhere like bookviewcafe.com that offer DRM-free downloads in lots of formats?
Ditto AndyHat. I would buy this (and read it on my sony ereader) if it were DRM-free. Paying and downloading is practically frictionless at that price. However, I don't have time to sit down and break the DRM right now and I probably won't later either so it will probably pass me by.
ReplyDeleteTo sell a story on some semi-amateur site without DRM is an open invitation to piracy and throwing it into freebie public domain. I tried something like this with HE WALKED AMONG US as shareware. Didn't work. Unknown thousands read it, known dozens actually paid.
ReplyDeleteDRM as it now exists isn't a definitive answer, but it's the only thing around that gives this sort of thing a chance to work for writers as well as readers.
And by the way, ePub is becoming the standard for everything but Kindle, and there are free apps that allow you to read just about anything on your computer.
AndyHat and Caoilte are way off base, the latter even admitting that $3 is "frictionless at that price." Who believes that a 15 year old issue of a paper magazine is going to be readable.
Giving readers a bargain is a cooperative venture, selling them licences to steal is not. If writers can't get fair pay for short stories this way, they won't do it.
Who gains by that?
Epub would be fine, it it's DRM-free epub. But if you're charging $3 for a 9000-word story, you lost the sale to me if there's DRM on it (and I would otherwise have bought it immediately). I don't know how many sales authors get on bookviewcafe, but it came to mind since I happily paid $4.99 last week for an ebook there (Vonda N. McIntyre's Dreamsnake, which is what the local Hugo winners book club is up to). Of course, I'm one of those for whom the free version of He Walked Among Us worked, too, though I ended up buying it as a hardback so you wouldn't have been able to track that.
ReplyDeleteI have a complete runs of Asimov's, F&SF and Analog from the 80's and 90's; they're all perfectly readable (unlike some of the early ebooks I have from that period which are now trapped on 5.25" copy protected floppies; hence my reluctance to make that mistake again).
First of all, the ebook version f HE WALKED AMONG US was not supposed to be freeware, but shareware, and I was suggesting $5, and you were not one of the few readers thereof to pay voluntarily, thus making my point.
ReplyDeleteSecond, there were no kosher books in the era of 5.25'" floppies, so your "early" ebooks would have to be pirated copies from scans.
Finally, I'm not in love with DRM per se. I'd like to see some kind of system where the reader gets a key or something that allows a limited number of copies. That exists for movie DVDs on computers in a way, where there are different formats for different rights zones, and you can change the formay your compute will read 5 times, but no more.
If you want to exclude readers who sample the PDF and choose to buy the hardback to read the whole thing, then you're really missing the point of how free distribution works, but that's your loss. Since I only read the first chapter in PDF, I think I was keeping well within the intent of shareware distribution.
ReplyDeleteAlso, I have never pirated an ebook. There were most definitely legitimate ebooks in the era of 5.25" floppies, and I quite resent your implication otherwise. I am most definitely not a pirate, and I don't buy pirated copies, and you really shouldn't go libelously attacking your readers like that.
Yep, found at least a few of the old floppies; stories by Thomas A. Easton and Steve Miller & Sharon Lee, purchased in 100% legit copies from Userware back in 1990.
ReplyDeleteAnd see for example http://www.atarimax.com/freenet/freenet_material/6.16and32-BitComputersSupportArea/8.OnlineMagazines/showarticle.php?287 and check out the section on the First Annual "Digital Quill" awards for excellence in electronic publishing, in 1992.
Hello Mr. Spinrad,
ReplyDeleteI purchased your story "Quarantine." I think it needed some more proof reading; that said, I found the story more interesting than 50% of the stories I've read in the past few months.
The publishing industry is in a fluid state, and dead tree publishers have gone into a defensive mode. They will take less chances with a story, and instead publish the stories they think will hit the tastes and interests of their (dwindling) readers.
I came across a site awhile back which showed, if I recall correctly, the demographics for the readers of Analog was about 60 percent male, 40 percent female, and the average age was 59.
Yes, the sf fiction magazines are dying because they're trying to hold onto dwindling specialty fan bases. But the happy paradox would be--if this experiment is a success that a stand-alone story can appeal to an even smaller niche readership by a couple of orders of magnitude and be economically viable for the writer.
ReplyDeleteAndyHat--you didn't make it clear that you read only the HE WALKED AMONG US sample, not the whole novel, which was offered as viral shareware,an experiment that didn't work.
ReplyDeleteI don't know about there being no "kosher" books on 5.25 floppies. I have two novels (by non-"name" authors") published only in that format. Admittedly, they are weirdo anomalies. Can't read 'em now though...
ReplyDeleteI'm going to buy this new story. Sounds like fun. Mr. Spinrad, been a great fan for about 30 years. Looking forward to this.
It's painful to read the comments of those getting their hackles all in an uproar over DRM. It's like stumbling across an ancient Betamax vs. VHS debate. This too shall pass, like all things do in Techlandia, and we will look back and slap our foreheads and wonder why we wasted so much time on it.
Bought it for Kindle on Blackberry after hearing about it from Warren Ellis' blog. Just another data point.
ReplyDeletewondering why Amazon insists on charging me $5.75 for a $3.00 ebook ...
ReplyDeleteAre you outside the US? Amazon seems to charge more if you are.
ReplyDeleteI'd be happy to give this a go for $3, even with DRM, but it does seem to be $5 on Amazon.. This on purpose?
ReplyDeleteP.S., I'm in the US.
ReplyDeleteI actually spent more time looking for the Amazon link than I did worrying over whether to spend $3 on this. That was eerily easy, so I guess the experiment is working.
ReplyDeleteOn the matter of DRM, though - Kindle and ePub DRM can be removed in a matter of seconds if you know how, so it's no impediment to any determined pirate. It could very well get in the way of your honest readers enjoying your work, though, especially a few years down the line when DRM formats invariably change - or in my case right now, because I'd like to reformat the text to suit my tastes before reading it. That's why DRM is a bad idea: it doesn't stop pirates, not even a little, but it creates problems for everyone else.
I checked yet again, and QUARANTINE is priced at $3.00 on Amazon. I don't get it.
ReplyDeletehuh, you're right. For some reason my Kindle account was not associated with my US address. When I logged out of Amazon I saw the $3 price.
ReplyDeleteI fixed my address and now it shows fine.
Not really clear why it should cost over 60% more if you don't live in the US.. Seems kinda odd.
Anyway, purchased.
Currency changes. When I logged on from France, I saw dollar prices way higher than what I had put on for my backlist titles. Back in the US, the prices were correct.
ReplyDeleteWith the Nook, you can resize at least. At some point, I might try something without DRM as another experiment to see what happens.
ReplyDeleteI've been a fan for years, and promptly created an account, first on Amazon (Kindle format only - I need ePub), then on B&N where their selling it as "nookbook." I _think_ that's compatible with ePub, but I'm not actually certain.
ReplyDeleteSo, for myself, I had the credit card in hand and was ready to pick it up, but got stymied by the corporate silliness. I'll most likely get around to researching things and figuring out if I can buy or not, but just a note that if it was out there in ePub (DRM'd or not), it would have been an impulse buy for me.
Thanks for all the great stories, and for the short format experiment.
Yes, the Nook, B&N's reader does use epub, and you can buy it off B& N in epub. I've got a Nook, not a Kindle,and that's one of its advantages. It also reads rtf and I think doc too.
ReplyDeleteAmazon won't sell it to me at any price because I am in Australia.
ReplyDeleteMore data points: Saw it on Warren Ellis' blog (RSS feed) bought it from Amazon to read on my iPod. Granted, more corporate walled gardens in that chain than I would prefer. But still a pretty good set up in that Norman Spinrad gets paid and I actually get to buy some short fiction for the first time in...a decade?
ReplyDeleteAmazon probably can't sell in Australia because Australian rights are separated from US and British rights, evilpaul., But you might be able to buy off Amazon UK.
ReplyDeleteMr. Spinrad:
ReplyDeleteI've enjoyed your writing for years, and reading your post today convinced me to participate in the experiment -- I just purchased my first work of online fiction, and it was your story "Quarantine". I do not own an e-book reader yet, but I did download Kindle for PC free from Amazon. I was able to purchase your story quickly and easily and I was able to open the file and read the first few paragraphs.
I plan to finish reading it later on tonight.
Much good luck to you... I wish you well with your work, your career, and your health.
Could the difference in prices be something to do with the VAT or other taxes charged in the buyer's country? I put my ebook up for $4.99 which converts to about £3.10. The actual prices displayed are $5.73 and £3.56.
ReplyDeleteI smell revolution in the air, Mr Spinrad. What writer can ignore that 70%? Best of luck with your project!
Yes, there could be a VAT/tax factor. But also currency exchange rates vary by the minute, and when you go from one currency to another, the exchange rates are flexible, and never in the buyer's favor.
ReplyDeleteI live in Romania and all the eBooks on Amazon cost me 2.75 dollars more than the US price.
ReplyDeleteSometimes it's worth it, for example buying books which I cannot find in bookstores here (for example Larry Niven's Ringworld) but sometimes it can be really frustrating (free books on Amazon still cost me 2.30 for VAT & free international wireless delivery via Amazon Whispernet. But what really annoys me is the fact that some ebooks simply cannot be bought in Europe( Foundation for example, the other two are available). That said I will buy Quarantine even if for me the price is 7.25$ . I really wish more of your books would be available for purchase on Amazon (and not just in the US)
Norman,
ReplyDeleteJust finished reading He Walked Among Us (bought the book). Don't know what to say...enjoyed it, think maybe too much cid over the years. Hope you are living your latest challenge as best you can, dreaming pain free. Cheers!
Hi there Mr. Spinrad,
ReplyDeleteWell, shame me if you wish but I am unable to make payments over the Internet (um, I'm in the red). I have been reading your stuff since the early days. Bug Jack Barron was my first and I've been diligently following your work since. Fabulous stuff. So, as I'm on hard times at the moment, unemployed, supporting two people with means that don't relly feed one (luckily I live in Sweden), I anyway downloaded He Walked Among Us and wondered how I was going to arrange for a transfer of those few $s. And then I got distracted. Now reading this blog all that surfaces again (I found it today). At times though when my equity has been better I've even bought multiple copies of some of your books as gifts. :)
I did write an enthusiastic bit on HWAU over at the Brights though, and I think I pushed the link on FB too. But all that aside while reading the book I flashed and wrote a poem drawing on the energies you'd provided. This one's for you. Here it is.
What Is, Is Real
When patterns flow,
As if on tip-toe,
They lock in
On that magic touch
Until they display
(Sure as day,
Plain to see),
Upon the eye
Of destiny;
When on our olde sphere,
Transversal bound,
In recless times
They do their count:
Another day, another night
(Tell me where to start
And if it’s wise).
Now the Skylark sings
It’s spandrel stuff.
True it is to see,
True it is to thee
That the waters flow
All the way
From home to home
(In the wind,
Wings will sing),
Along this bright length
Of but a guitar string.
I tune in,
Rock ’n Roll an’ folk,
All the form
And the function thing.
I take a walk with you
(Need the talk,
Will last a billion years),
And I can understand,
What is, is real.
Yea, the pattern flows
It folds an’ it unfolds,
Another twist,
A beaut, Origami Swan.
Ah, my Skylark dives
(Wings its way,
No clockwork there),
Leaves a sigh
Within my wellspring heart.
Yea, the patterns flow,
Every day
They come an’ go
An’ then fade away;
A virtual beat
(bird on high,
Surreal sky),
An’ I but think a smile’s ray
Will win the day.
Juri Aidas
10 November 2009
This comments field here does not allow indents but the lines above in parenthesis are to be indented. See the link below for a better view.
http://allpoetry.com/poem/6096671-What_Is__Is_Real-by-Sandie_de_Albatross
(Dam! I'll get those dollars to you unless the boatman gets me first.)
I couldnt read the cyber manuscript as it was so I relayouted it, changed the fonts and formatting (fixed a few typos too). Turned out pretty nice.